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Top 4 Trade Show Mistakes

Filed in BUSINESS by on September 29, 2015 0 Comments • views: 508

358452789_b7ae1cd249_oMost marketing professionals, business owners and industry experts have attended at least one trade show or industry event.  The goal of those presenting at these events is to show how and why they are leaders in their industry.  It is crucial to put your best foot forward at these events and show your target audience what you can do for them and their business.  One way to show this is to have the latest in technology and innovation working for you.  Be sure to take the steps to avoid costly technology mistakes at your next event.

Top 4 Trade Show Technology Mistakes

1) Not Using Any Technology At All

When promoting your business print will only get you so far.  While it is important to have a take away flyer and a nice banner with your name on it, that will hardly set you apart from the booth next to you with 3 – 70′ monitors with custom videos on screen and a couple speakers with a microphone.  Even if your work truly is the best, it is important to look at least as good as the person next to you to attract the potential customer so they allow you to show them how and why you’re the best!

2) Using Outdated Technology

Everyone has that old laptop or tablet lying around.  Yes it works and it may be practical for daily use, however it doesn’t set you about from anyone else in your industry.  If you bring your outdated equipment to display how you are at the best, your potential customers may assume that you undervalue your work.  If you have the latest in equipment and technology, it shows that you value your company and are willing to invest in the latest and greatest.  Don’t have the latest in equipment? That’s okay, rent it! At LCS you can rent laptops, plasma screens and more!



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