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Marketing

Social media is worthless. We hear this too often from individuals who don't fully understands the digital space and from prospects with unrealistic expectations. One of the biggest challenges for Vox Communications is to manage expectations clients and prospects have about what social media can do for them. [...]
Wed, Nov 08, 2017
Source: Marketing
When the recent Presidential election was taking place I signed up to follow both candidates to see how they would market to me digitally. I posted about this earlier. The Clinton campaign barraged me with repetitive emails from “different sources” perhaps trolling to see which I would respond [...]
Tue, Oct 17, 2017
Source: Marketing
The Facebook Audience Network, or FAN, is a collection of Facebook owned properties, mobile apps, and affiliated websites. According to Business Insider, the FAN is responsible for 6% of all mobile traffic. Read it here. We have found engagement and conversions from our Facebook FAN campaigns to be strong and [...]
Fri, Apr 07, 2017
Source: Marketing
The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google the “cookies” our previous searches have left behind, help Google deliver the first page results that [...]
Wed, Mar 15, 2017
Source: Marketing
About once a year we publish the essential items every small business owner needs to begin building and managing their internet presence. Each one of these items is worthy of longer discussion and we will elaborate using future posts. All of these services are included in our Small Business Package. [...]
Wed, Jan 25, 2017
Source: Marketing
There are many options for hosting and depending on your requirements we might suggest different options. But if you have a WordPress site and you host with WP Engine you are getting a dedicated WordPress hosting solution including automated backups and security options that will help your piece of [...]
Mon, Jan 16, 2017
Source: Marketing
As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were wrong, Hilary didn't have a clear message, the Russians hacked into the DNC, and 49-51% of registered [...]
Wed, Nov 30, 2016
Source: Marketing
Undercover Lyft uses New England Patriot All Pro tight end Rob Gronkowski to build their brand through Facebook and YouTube videos. The Facebook video ad campaign is targeted geographically to New England as well as by interest to fans of the NFL, the Patriots, and Rob Gronkowski. The [...]
Wed, Oct 26, 2016
Source: Marketing
Wait, what do you do? Vox Communications, LLC, (VOX), helps clients spread their message through compelling original content, visitor engagement, and state-of-the-art metrics. VOX is a team of highly motivated specialists. From graphic design, web development, and content generation, to inbound marketing, e-commerce, SEO, and advanced reporting, [...]
Tue, Oct 25, 2016
Source: Marketing
It's been widely reported that Donald Trump will pivot from a losing presidential bid to the introduction of “Trump Media”. Standing to the right of Fox News, this new media outlet will feed the existing Trump following estimated at 18 million or more registered voters and possibly as many [...]
Mon, Oct 24, 2016
Source: Marketing