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Marketing

Why we design forward. Often a client will come to us with a design problem relative to older platforms. “My website looks bad on my desktop” or “The site doesn't look quite right on my I Phone 4 but it's really nice on my Ipad. Can you fix [...]
Fri, Jan 19, 2018
Source: Marketing
My grandfather used to say, “If you want to catch fish you have to get the boat wet.” Obviously if you don't have your boat(line) in the water you can't catch fish. And today's prospects or “fish” are all swimming in the ocean that is the internet. So when a [...]
Wed, Jan 17, 2018
Source: Marketing
Social media is worthless. We hear this too often from individuals who don't fully understand the digital space and from prospects with unrealistic expectations. One of our biggest challenges is to manage expectations clients and prospects have about what social media can do for them. The reality is that it's [...]
Wed, Nov 08, 2017
Source: Marketing
When the recent Presidential election was taking place I signed up to follow both candidates to see how they would market to me digitally. I posted about this earlier. The Clinton campaign barraged me with repetitive emails from “different sources” perhaps trolling to see which I would respond [...]
Tue, Oct 17, 2017
Source: Marketing
The Facebook Audience Network, or FAN, is a collection of Facebook owned properties, mobile apps, and affiliated websites. According to Business Insider, the FAN is responsible for 6% of all mobile traffic. Read it here. We have found engagement and conversions from our Facebook FAN campaigns to be strong and [...]
Fri, Apr 07, 2017
Source: Marketing
The division in the US and many Western countries is palpable. Families are divided. Communities are divided. And it all seemed to happen so fast. But how? When we search for something on Google the “cookies” our previous searches have left behind, help Google deliver the first page results that [...]
Wed, Mar 15, 2017
Source: Marketing
About once a year we publish the essential items every small business owner needs to begin building and managing their internet presence. Each one of these items is worthy of longer discussion and we will elaborate using future posts. All of these services are included in our Small Business Package. [...]
Wed, Jan 25, 2017
Source: Marketing
There are many options for hosting and depending on your requirements we might suggest different options. But if you have a WordPress site and you host with WP Engine you are getting a dedicated WordPress hosting solution including automated backups and security options that will help your piece of [...]
Mon, Jan 16, 2017
Source: Marketing
As a former member of the mainstream media for 25 years and now a digital marketing strategist, I see things that traditional media outlets have missed and continue to miss. The polls were wrong, Hilary didn't have a clear message, the Russians hacked into the DNC, and 49-51% of registered [...]
Wed, Nov 30, 2016
Source: Marketing
Undercover Lyft uses New England Patriot All Pro tight end Rob Gronkowski to build their brand through Facebook and YouTube videos. The Facebook video ad campaign is targeted geographically to New England as well as by interest to fans of the NFL, the Patriots, and Rob Gronkowski. The [...]
Wed, Oct 26, 2016
Source: Marketing